Tim’s Bucket List

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New year, new blog for the outside half of the Lyman Agency, so we figured what better way to kick this thing off than with some resolutions. But since ticking items off a “Bucket List” sounds like so much more fun than adhering to a resolution, that’s what we’re gonna do. So, first up, Tim (@TimJimPC). 1.) San Juan Hut…

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Working in the Outdoor Office, a Good Day turned into a Great Week, and even better Reminder

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A few days have passed back at my desk after spending last week on road (bike) with media and our client at the Mavic Haute Route Rockies test event. They’ve comprised working through the to-do list that accumulated and falling back into a familiar, daily routine. Still, the cherished time in outdoor office has remained fresh in my mind. It’s…

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When Is Spam Not Spam?

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When is spam not spam? When it has utility to the audience, conveying timely and relevant information. Case in point: at the beginning of this winter, we had the idea of an email that aggregated resort happenings and content for client Mammoth Mountain. An email blast is certainly not an original concept, but this had a catch: recipients would be…

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Grown Up, But Not Aged Out: How Consumer Brands Can Reach Gen X

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Lessons from the Sports Industry on How to Reach An Important Demographic Marketing to millennials is all the rage these days with companies coveting the 18 to 34 year old set. But dismissing other generations leaves a lot on the table–things are not as they used to be when it comes to conveniently categorizing audiences . For Gen Xers, growing…

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