Browsing Category : Adventures in PR

Neil Shirley: Inside ALLIED CYCLE WORKS

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By Neil Shirley A few weeks ago I had the opportunity to take a trip out to Little Rock, Arkansas, to see first-hand what HIA Velo–and their first brand, ALLIED Cycle Works–all about. Over the course of nearly a year, I, like most others in the cycling media, heard bits of info about former Orbea USA owner Tony Karklins starting…

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Working in the Outdoor Office, a Good Day turned into a Great Week, and even better Reminder

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A few days have passed back at my desk after spending last week on road (bike) with media and our client at the Mavic Haute Route Rockies test event. They’ve comprised working through the to-do list that accumulated and falling back into a familiar, daily routine. Still, the cherished time in outdoor office has remained fresh in my mind. It’s…

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