Author Archives : Chris Lyman

On the bike and in the kitchen with Chef Seamus Mullen

By | 0 Comments

One of the greatest aspects of the bike is getting to meet fun and interesting people who in a short time, often turn into friends.  A few weeks ago we got to spend time riding and clowning with two  favs: Ted King, and award-winning chef and author Seamus Mullen of renowned NYC restaurant Tertulia.  BikeRadar caught up with Seamus at…

Read More »

Working in the Outdoor Office, a Good Day turned into a Great Week, and even better Reminder

By | 0 Comments

A few days have passed back at my desk after spending last week on road (bike) with media and our client at the Mavic Haute Route Rockies test event. They’ve comprised working through the to-do list that accumulated and falling back into a familiar, daily routine. Still, the cherished time in outdoor office has remained fresh in my mind. It’s…

Read More »

When Is Spam Not Spam?

By | 0 Comments

When is spam not spam? When it has utility to the audience, conveying timely and relevant information. Case in point: at the beginning of this winter, we had the idea of an email that aggregated resort happenings and content for client Mammoth Mountain. An email blast is certainly not an original concept, but this had a catch: recipients would be…

Read More »