Author Archives : Chris Lyman

Working in the Outdoor Office, a Good Day turned into a Great Week, and even better Reminder

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A few days have passed back at my desk after spending last week on road (bike) with media and our client at the Mavic Haute Route Rockies test event. They’ve comprised working through the to-do list that accumulated and falling back into a familiar, daily routine. Still, the cherished time in outdoor office has remained fresh in my mind. It’s…

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When Is Spam Not Spam?

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When is spam not spam? When it has utility to the audience, conveying timely and relevant information. Case in point: at the beginning of this winter, we had the idea of an email that aggregated resort happenings and content for client Mammoth Mountain. An email blast is certainly not an original concept, but this had a catch: recipients would be…

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